MEDIA PACK 2011/2012

REGISTERED OFFICE

55 CASTLE FOREGATE

SHREWSBURY

SY1 2EJ

TEL: +44 (0) 1743 239046

 

Hotelier.com is a brand owned by HC2011Shropshire LTD

 

Company Overview

Hotelier.com is a brand of HC2011Shropshire Ltd

 HC2011Shropshire Ltd is a privately owned Hospitality Development company formed by the directors of one of the largest Hotel refurbishment companies in the UK and also one of the UK’s premier independent I.T companies with years of experience in the hospitality industry and also the I.T market we are able to build, design and market products and projects to the highest quality.

 We consider ourselves to be the all-inclusive website for the hotel and hospitality professional.

 Within our site we have

 ●Recruitment for job seekers and employers

 ●Supplier directory for trades associated with the industry

 ●Events Directory for events/conference dates

 ●Latest News

 ●Partner Pages – an area of the website dedicated to our partners

 ●HotelSocial – the social network and forum for the hotel and hospitality professional

 ●Property pages – this functionality is still being developed, but is expected to be released in December 2011

Hotelier.com Web Marketing

Hotelier.com is ranked number one in search engines for Hotelier

We provide multiple opportunities to advertise with ourselves through:

 

• Partnering and Partner Pages: Giving your product or brand a microsite within our website.
•  Banner Adverts: Adverts of various shapes and sizes offer you variable rates, depending on size and exposure.
•  Suppliers Directory (new 2011): Get you company listed in our suppliers directory to link directly to your website.
•  Newsletter: Weekly newsletter offering the latest news and products from hotelier.com, get your company or product listed to send to our various mailing lists.
•  Direct Mail: Mail one or both of our mailing lists with product news or company details, our mailing lists consist of either our direct consumer list with over 100,000 opted in contacts or our commercial list consisting of hotel chains or smaller hospitality enterprises, consisting of 80,000 + contacts.
•  Job Postings (new end 2011): Advertise your latest vacancies or look for your dream job in the hospitality industry.
•  Our marketing and advertising teams are on hand to help and support you with custom designed marketing campaigns, designed to suit your brief and budget.      

 Recruitment

•  List your companies vacancies with our flexible job listing service..
•  Search resumes online to pick out your ideal candidate
•  Worldwide listings and dedicated audience looking for jobs in the hospitality industry.
•  Easy to use listing service, don’t waste your time speaking to recruitment professionals, list at your own pace at a time the suits you.

 For more info on our recruitment service please contact us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

Launching October 2011

 

Partner Page

 Create your own online product or company page within the hotelier.com website, with over 100,000 visits per month you can gain public awareness without having to build up your own website and spending huge amount of money directing traffic to your site, instead use our popular site to market your brand.

 Site Statistics – Why use Hotelier.com

 Since Hotelier.com was re-launched in August 2011, we are pleased to announce that the site popularity of blossoming

•  Average Monthly site page visits of 100,000 per month from 124 countries
•  
• Hotelier.com news subscriptions are up 70% in the last month (Sept 2011)
•  
• Consumer mailing list of 100,000 opted in readers/visitors, mainly consisting of readers from Western Europe and the USA.
•  
• Commercial mailing list of 80,000 opted in chains or independent hoteliers as well as hospitality supply industries.

 Our goals for the next 12 months are to double our opted in contacts on both our mailing lists and increase our page hits to 500,000 per month, realistically we should hit these figures by mid 2012.

 

Commercial Newsletter Reach, Distribution and Demographics

Our commercial newsletter is primarily targeted to hoteliers and hospitality companies and suppliers.  These primarily consist of

• Hotel Chain Corporate Executives
• General Managers
• Resident Managers/Managers
• Executive Chefs/Culinary Experts
• Food & Beverage Managers
• Rooms Division Managers
• Sales & Marketing Managers
• Finance Directors
• Research & Market Analysts
• Hospitality Consultants
• Hospitality IT Specialists
•  Hotel Procurement employees
•  Journalists & Media representatives

 

Benefits for Advertisers and Partners

• Build brand awareness with international hospitality audience and establish new business contacts and potential opportunities.

 • Targeted exposure to key decision-makers and influencers representing hotel property, hotel chain, hotel owners and management companies; and suppliers.

 • International reach. Geo-targeted campaigns can be international, regional, or country-wide.

 • Newsletter campaigns can be stand-alone, E-Blasts promoting your event or brand; or published in regular weekly mailings.

 • Sought -after niche hotelier and hospitality audience. – professional and highly-respected, at both top management and junior levels.

 • Our aim is to be flexible, we can arrange a combination of ads to suit your requirements, with attractive package rates available.

 

Hotelier.com 2011/2012 Rate Card

 

Advertising Banners	Front Page per month	Non front page per month
Leaderboard 728x90 Very top of main page	£300	£200
Full Banner 468x60 Right top of main page	£200	£100
Rectangle Banner 300x250 Down right of site	£100	£50

 

Newsletter advert to Consumer List	£90 per shot
Newsletter advert to Commercial List	£120 per shot
Exclusive Mail Shot to Consumer List	£450 per shot
Exclusive Mail Shot to Commercial List	£650 per shot

 

Partner Site within Hotelier.com - £250 per month

 

Suppliers Directory Listing	Per Year
Basic Listing – 100 characters and link to website	£20
Premium Listing – as above but with image and 500 characters	£30

 

Additional £10 to be added for every additional category listing of the same item.

 

 

Recruitment Listing
Standard 30 day Listing	£35
Premium 90 day Listing	£50
Bulk 5 - 4 standard and 1 premium listings 90 days	£150
Bulk 10 - 8 standard and 2 premium listings 90 days	£295

 

If you would like to purchase credits in bulk, please contact our marketing team for a quote at This e-mail address is being protected from spambots. You need JavaScript enabled to view it